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Our Story

SmartandJoy

is the fruit of highly experienced manufacturer and

French designer collaboration.

Born in 2001 in France and bred in England,

the company settled its own lifestyle designer brand in 2016:

S&J

S&J dresses-up contemporary busy women in need of smart and convenient outfits daily.

Our collection offers versatile clothing, suitable for variable occasions and several seasons. As your time is precious, we aim to make you follow lasting trends, slow fashion and provide wardrobe key- items.

Because your life should improve thanks to fashion and not be subjected to it.

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Diversified, trendy and chic.

Our studio is paying close attention to always highlight and dignify the womenโ€™s silhouette through innovative shapes and materials.

With edge, fashion sense and reliability as major devises, we develop different lines and stories to allow you to create your own tale.

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